RoveIQ’s Interactive Digital Kiosks Drive Fan Engagement at The Barclays Center
Brooklyn, New York - Barclays Center is a major sports and entertainment venue in the heart of Brooklyn, New York and is home to the NBA's Brooklyn Nets and WNBA New York Liberty. After only eight years of operation, Barclays Center was named one of the top 20 venues of the decade by Billboard and Venues Now, and the arena has established itself as an industry leader in sports and entertainment, hosting some of the greatest entertainers in the world in addition to major events, such as the MTV Video Music Awards, Rock and Roll Hall of Fame Induction Ceremony, 2015 NBA All-Star weekend, the NBA Draft, and special New Year Eve shows featuring artists like Jay-Z, Coldplay, Elton John, and Billy Joel.
Barclays Center has enhanced their fan experience by working with RoveIQ to install interactive digital kiosks on the arena’s main plaza entrance. These kiosks provide fans, visitors, and residents access to a variety of information including a schedule of upcoming events, a fully-rendered 3D map of the arena that highlights the arena’s shops along with food and beverage offerings, and the chance to take a selfie at the kiosk as a way to capture a memory on property. Barclays Center will also use the screens for brand promotions and advertising, generating more visibility for their strategic corporate partners.
Driving Foot Traffic with Sport Stadium Wayfinding
The new digital directory installations are integral in helping visitors discover different available options, and help them navigate the multi-level property. RoveiQ developed and designed the on-screen experiences across the kiosk network. Their cloud-based content management software platform provides Barclays Center with a simple toolset for publishing creative content to the interactive displays. With crowds arriving on Barclays Center plaza to enter the arena, Barclays chose to go with high-visibility 3500 nit, 75 “ interactive screens.
“The RoveIQ interactive kiosks have been a great addition to the Barclays Center plaza. Beyond the improvement from static to digital signage, we have been impressed with the flexibility and reliability of RoveIQ’s creative hardware solutions and dynamic software platform. We look forward to working with them as we continue to enhance our digital presence inside and outside the arena.”
A High Performance Digital Kiosk Platform
RoveIQ’s software platform is an all-in-one package that consist of a content management system, a 3D wayfinding system, and a data analytics system. At Barclays Center, the digital kiosk experience consists of four main functions: the ad loop, home screen, location finder, and map.
Ad Loop: screen time is allotted for brand promotions. Digital inventory is also reserved for event information and exclusive offers.
Home Screen: primary navigation to other features within the directory app including shops, restaurants, amenities, parking, event schedules, selfies, and a general search function.
Location Finder: smart filters provide additional information about places of interest and show where on the property they reside.
3D Wayfinding: a 3D interactive map shows a user’s current position and walking directions to a specific location Full 3-axis tilt and zoom controls make the map feel and behave like the maps commonly used on mobile devices.
Equipped with RoveIQ’s PCAP touchscreen, the interactive content is navigable with gloved hands and even when the screen is wet. With an average user session lasting between 20 and 30 seconds, Barclays Center has achieved their goal in making the digital kiosks a fan and brand activation touch-point at the arena.
For more information on how to add digital kiosks to your entertainment destination or to receive a demo of the user experience at Barclays Center, contact RoveIQ.
