Bal Harbour Shops Enhances Guest Experience with New RoveIQ Digital Directories
Miami, Florida - Bal Harbour Shops, one of the most luxurious shopping destinations in the world, has taken a major step in enhancing the guest experience with the installation of new digital directories powered by RoveIQ. These state-of-the-art digital kiosks, featuring double-sided 65-inch touch screens, provide shoppers with an interactive and seamless way to navigate the iconic open-air shopping center using advanced 3D wayfinding technology. In the first 60 days, the digital directories had more usage than anticipated with over 25,000 user sessions and over 100,000 interactions.
The implementation of eighteen (18) digital directories aligns with Bal Harbour Shops’ commitment to innovation and customer convenience. With an easy-to-use interface, the digital kiosks offer dynamic 3D wayfinding, store directories, and real-time information about events, promotions, and dining options. Guests can explore high-end boutiques, luxury brands, and world-class restaurants with just a few taps, ensuring a stress-free and engaging visit.
Advanced Digital Signage for Luxury Shopping Centers
The outdoor touch screen kiosks provide high-resolution displays that make navigation intuitive and visually appealing. The RoveIQ outdoor displays included a 10 year warranty with white glove service such as customer support, advanced monitoring, replacement parts, and onsite service as needed. Additional features included in the displays include anti-reflective glass, PCAP touch sensors, image optimization, polarized glasses visible, and dynamic block dimming of LED backlight. With GPS location and weather data algorithm used to modify the brightness of the screen, the displays will provide a high quality vibrancy at the property at all times.
Beyond navigation, these digital directories serve as a platform for real-time updates, showcasing exclusive events, seasonal promotions, and advertising opportunities. This technology bridges the gap between the physical and digital shopping experience, enhancing the level of service that Bal Harbour Shops is known for.
RoveIQ Digital Directories: A Step Toward the Future of Mixed Use Develpments
The digital kiosks not only elevate the customer journey but also provide valuable insights into visitor behavior and preferences, helping retailers and management tailor experiences to meet shopper needs. RoveIQ’s digital directory software includes touch analytics such as the number of user sessions, the number in interactions, the top app rankings, top searches, usage by day, and usage by 24 hours. Bal Harbour Shops is currently working on phase two of their expansion where they will add 30 plus more tenants. The consumer insights will provide clarity when it comes to leasing new brands and companies at the shopping center.
The integration of these digital directories underscores Bal Harbour Shops’ dedication to maintaining its reputation as a premier luxury shopping destination in Miami, Florida. As technology becomes an integral part of the retail landscape, investments in interactive and digital solutions like 3D wayfinding and digital kiosks ensure that shoppers receive an unparalleled experience every time they visit. This leads to higher transaction time, return visitors, and a return on investment for the property.
Interested in adding digital kiosks or directories to your property? visit RoveIQ.
RoveiQ is a full service digital kiosk and directory provider for indoor and outdoor digital kiosk, touch or non interactive screens, content management software, 3D wayfinding software, analytics, installation, and project management.
