Welcome to the Future of Navigation: Digital Wayfinding
What is Digital Wayfinding?
Wayfinding, the art of navigating within and between locations, has taken a leap into the digital era. Digital wayfinding software involves electronic navigation through maps and digital routing, evolving from paper maps and now on smart phones. Digital wayfinding originally started in vehicles and smart phones. Now, Wayfinding software has become popular on self service digital kiosks.
Digital Wayfinding Kiosks: Navigating Beyond Vehicles
Digital wayfinding extends its electronic assistance to various environments through self-service touch screen kiosks. These digital kiosks are found in mixed use developments, shopping centers, corporate offices, hospital campuses, arenas, and shopping malls. Digital wayfinding kiosks ensure that employees, visitors, and guests can effortlessly navigate within and between various points of interest.
These environments often use 55”, 65”, or 75” touch screen kiosks to provide directional support. You will aso see wall mounted kiosks utilized to take up less space.
Industries Embracing Digital Wayfinding
Digital wayfinding is fast becoming an expectation across various industries:
Shopping Malls and Mixed Use Developments: Freestanding kiosks assist shoppers in locating stores, services, and restaurants, enhancing the overall shopping experience.
Education: Colleges and universities use digital tools to help students and visitors navigate campuses efficiently.
Arenas and Entertainment Destinations: Fans utilize digital wayfinding to way their way to their seats as well as places to eat and shop.
Corporate Headquarters: Large companies with multi-building campuses employ wayfinding technology to assist employees and contractors in navigating their vast spaces.
Healthcare: Hospitals utilize digital wayfinding for the convenience of patients, caregivers, and medical staff in large and complex campuses.
Airports: Digital wayfinding reduces stress in large airports, helping travelers navigate terminals and gates seamlessly.
Government: Government buildings use digital wayfinding to guide people to the correct room or building within the complex.
Example of Shopping Center 3D digital wayfinding provided by RoveIQ.
Benefits of Digital Wayfinding
Real Time Accurate Information: Eliminate the use of printing paper, replacing old static signs, and update your digital screens easily from your computer.
Increase Transaction Time: Navigating people to places faster and easier will generate your tenants more revenue. In return, this will increase return visits as your visitors will enjoy the wayfinding experience
Eco-Friendly: Digital wayfinding reduces paper waste and promotes energy-efficient displays while also saving you on cost.
Enhance the Vibrancy: Modern displays enhance aesthetics, create attractive centerpieces, and contribute to a forward-thinking brand image.
Easy to use: Digital wayfinding kiosks are simple and accessible, allowing users to access information without the need for customer service assistance.
Convenience: Interactivity allows customer self-service, freeing up staff for more productive tasks.
Digital wayfinding has seamlessly integrated into the digital era, making navigation a breeze in various environments. Whether on college campuses, in shopping malls, or at airports, these kiosks ensure everyone finds exactly what they need, precisely where they need to go.
Are you interested in digital wayfinding software or digital kiosks for your company, contact RoveIQ.
Created By: Steven McFarland, Vice President of Client Relations at RoveIQ
