Top 5 Benefits of Digital Directories
In today's fast-paced world, digital directories play a crucial role in guiding and informing people efficiently. At the forefront of this innovation, digital directory solutions perform exceptionally, boasting cutting-edge capabilities that enhance user experience and provide significant benefits to businesses. Let’s explore the top five benefits of integrating digital directories into modern buildings.
1. Enhanced experience for visitors leads to higher retainment of tenants
Digital directories revolutionize property navigation by offering real-time, interactive routes to tenants’ stores, making it much easier for visitors to find their way compared to traditional static maps. The added benefit of multilingual support and accessibility features ensures that all visitors, regardless of language or ability, can navigate the property with ease, making it a more inclusive and attractive destination for everyone. This enhanced navigation drives more foot traffic to tenant businesses, which in turn boosts their sales and revenue.
2. Increase the number of repeat visits with memorable experiences
Increase the number of repeat visits with memorable experiences by leveraging augmented reality (AR) features in your digital directory’s camera. Augmented reality selfies offer visitors a fun and interactive way to capture memories with friends and family, enhancing their overall experience on the property. With various AR filters, such as a Santa Claus hat during the Christmas season, visitors can enjoy moments that stand out. Ancillary revenue staff of properties can utilize the AR selfie as a way to gain sponsorships and revenue. A good example of this is utilizing AR sunglasses filters to promote the tenant, Sunglass Hut. The visitor can try the sunglasses on in real time and see how they fit. These memorable experiences are extremely engaging and create more repeat visitors, which overtime turns your property into a preferred destination for entertainment and shopping.
3. Easy to manage and scale across your property and portfolio
Unlike traditional static directories, digital directories are highly flexible and scalable, offering a seamless content management system for your marketing team. Easily accommodate updates, changes in tenancy, or new businesses without requiring physical alterations. Save time by uploading property information such as maps, happy hours, promotions, upcoming events, and tenant details directly from your computer or laptop.
Digital directory software seamlessly integrates across all media on property, including freestanding digital kiosks, users’ smartphones, and your website, ensuring consistent mapping across all digital platforms. This integration allows users to easily locate points of interest anytime, anywhere. The ability to update property information just once for all platforms saves your marketing team valuable time and ensures a cohesive and efficient visitor experience.
4. Generating revenue with advertising and promotion
Digital directories offer more than just interactive experiences—they also serve as a platform for generating additional revenue through advertising and sponsorships. By integrating customizable ad spaces and programmatic advertising, they provide businesses with targeted marketing opportunities.
Key Features:
Ad Space: Digital directory systems include spaces for advertisements, whether users are actively engaging with the screen or it is in idle mode. You have the option to sell this advertising space directly or partner with a third-party media company that specializes in this area, often providing a revenue share.
Alternatively, you can integrate the digital directory with a programmatic ad server. This server will automatically send targeted advertisements to the screen and pay you for it. Accepting these ads ensures a steady revenue stream over time.
On-Property Promotional Sponsorships: Another source of revenue is customizable promotional features that can highlight special offers, events, and services, increasing visibility and engagement on the digital directory. By tailoring these promotions to specific audiences or times, businesses can drive targeted traffic and enhance their marketing impact. This flexibility allows businesses to adapt their messaging based on real-time trends and customer preferences, ensuring continued relevance and effectiveness.
5. Gain valuable insights and analytics on your visitors
Digital directory systems not only enhance user engagement but also provide valuable insights into consumer behavior and preferences through data collection. This data-driven approach enables continuous improvement and customization to meet users' evolving needs.
Key Features:
Data Collection: Track and analyze user interactions with the digital directory, including search queries, navigation patterns, and points of interest
Consumer Behavior Insights: Utilize collected data to understand visitor preferences, allowing for enhancements in user interface layout and functionality to better serve users. This also serves as an opportunity to help the marketing and leasing team make smarter decisions for your property.
Visitor Counters: Digital directories can contain additional video cameras that can capture visitor counts and demographic information to understand the type of people visiting the property. All of this data is non-identifiable and follows privacy policy.
Digital directories in modern buildings offer a range of benefits that enhance user experience, generate revenue, and provide valuable insights. Choosing the right digital wayfinding, a simple web cloud CMS, and a suite of experience-focused applications is key to modernizing your property. By integrating these advanced technologies, businesses can elevate their spaces and ensure visitors have an exceptional experience.
If you’re interested in adding digital directories to your property, check out RoveIQ for more information.
