Top 10 Retail Experiences in 2024
Congratulations to the Top Retail Experiences in 2024, voted by Chain Store Age. RoveIQ would like to congratulate partner properties, “Avenue East Cobb” and “Dania Pointe” on the award.
RoveiQ Digital Directory at Avenue East Cobb that includes a digital directory, augmented reality selfie, events, search and up to date information.
#1 - Mall of America
#2 - Easton Town Center
#3 - Westfield Century City
#4 - American Dream
#5 - Promenade Sauce Valley
#6 - Market Street
#7 - Ka Makana Ali’i
#8 - Avenue East Cobb
#9 - Rio
#10 - Dania Pointe
For more information about each one, visit the article here.
Keys to Becoming a Top Retail Experiences
Becoming a top retail experience property involves more than just having a great space; it requires creating an environment that enhances the shopping experience and attracts customers. Here’s what it takes:
Strategic Location:
High Foot Traffic: Choose a location with a lot of pedestrian activity or within a popular shopping district.
Accessibility: Ensure the property is easily accessible by public transportation, has ample parking, and is convenient for your target demographic.
Innovative Design and Architecture:
Attractive Facade: Design an eye-catching exterior that draws people in and reflects the brand's identity.
Functional Layout: Create a layout that is easy to navigate and maximizes space. Include features like wide aisles, clear signage, and dedicated areas for different types of merchandise.
Experiential Spaces:
Interactive Zones: Incorporate green spaces where customers can engage with the products, such as test areas, virtual reality setups, or interactive displays.
Event Spaces: Provide areas for events, pop-ups, or community gatherings that enhance the property’s appeal and drive traffic.
Ambiance and Comfort:
Lighting and Climate Control: Invest in high-quality lighting and climate control systems to ensure a pleasant shopping experience.
Seating and Rest Areas: Include comfortable seating areas where shoppers can relax, which can extend their time spent in the property.
Technology Integration:
Smart Infrastructure: Implement technology like digital directories, interactive kiosks, and mobile app integrations for a seamless experience.
Wi-Fi and Charging Stations: Provide free Wi-Fi and charging stations to keep customers connected and engaged.
Sustainability and Eco-Friendly Features:
Green Building Practices: Use sustainable materials and energy-efficient systems.
Eco-Friendly Practices: Implement waste reduction programs and encourage tenants to adopt green practices.
Curated Tenant Mix:
Diverse Offerings: Select tenants that complement each other and create a vibrant mix that attracts a wide range of shoppers.
Anchor Stores: Include well-known anchor tenants that draw in foot traffic and increase the overall appeal of the property.
Safety and Security:
Well-Maintained Facilities: Ensure regular maintenance and prompt repairs to keep the property in top condition.
Security Measures: Implement robust security measures, including surveillance systems and on-site security personnel, to ensure a safe environment for shoppers and tenants.
Marketing and Branding:
Strong Brand Identity: Develop a compelling brand identity for the property that resonates with your target audience and differentiates it from competitors.
Effective Promotion: Use a mix of marketing strategies, including social media, local advertising, and partnerships with influencers, to attract customers.
Community Engagement:
Local Partnerships: Collaborate with local businesses and organizations to foster community ties and enhance the property’s reputation.
Customer Feedback: Regularly gather and act on feedback from both customers and tenants to continuously improve the experience.
By focusing on these aspects, a retail experience property can become a top destination, drawing in customers and creating a memorable shopping experience.
Created by: Steven McFarland, VP of Client Relations at RoveIQ
