Avalon: A Model of Modern Mixed-Use Development Deploys Digital Kiosks with RoveIQ

Alpharetta, Georgia - Avalon has emerged as a shining example of contemporary urban development, perfectly blending retail, residential, office, entertainment, and community-centric spaces into a vibrant, integrated experience. What once began as an ambitious concept has successfully transformed into a dynamic destination that fulfills the diverse lifestyle and entertainment needs of locals and visitors.

Avalon's development is a testament to innovative urban planning and forward-thinking strategies as all new major developers go visit this property for inspiration. Rather than existing solely as a traditional shopping destination, Avalon seamlessly brings together luxury residences, state-of-the-art office spaces, upscale hotels, gourmet dining, curated retail experiences, entertainment venues, and inviting public areas. The result is a buzzing urban community that offers convenience and sophistication while maintaining a welcoming atmosphere.

A central feature of Avalon's appeal lies in its commitment to integrating cutting-edge digital technology, which enhances the visitor experience and creates a more engaging environment. This digital-forward approach includes the strategic placement of interactive kiosks and directories, designed to make exploring Avalon both effortless and enjoyable. These kiosks serve as more than just wayfinding tools; they offer a comprehensive digital experience that connects visitors with events, promotions, and activities around the property.

Avalon has partnered with RoveIQ to deploy an intuitive outdoor digital kiosk system. These kiosks provide easy-to-use wayfinding capabilities, interactive maps, selfies cameras, and real-time event listings, acting as digital concierges that help visitors navigate the expansive property. The user-friendly interface allows individuals to quickly locate restaurants, shops, and amenities while also highlighting upcoming events and special promotions, making every visit to Avalon a seamless experience.

Given the sprawling layout of Avalon, with its distinct districts and thoughtfully designed public spaces, the emphasis on wayfinding has been paramount. The digital directories are designed to guide visitors efficiently, with an interface that accommodates both quick searches and detailed visual directions. Each year the system generates over 180,000 user sessions along with over one million interactions. Whether users are exploring Avalon for a day of shopping, a business meeting, or a leisurely evening out, the technology enhances their experience which leads to repeat visitors throughout the years.

Key Outcomes of the Digital Kiosks and Directories

Retain and Gain Tenants By Promoting Your Tenant’s: Businesses within Avalon utilize the digital kiosks to spotlight their offerings, happy hours, and special promotions in real time. The content can be weather trigger to generate a reaction based on current environment. This feature enhances visibility for tenants and attracts foot traffic to stores and restaurants, creating a dynamic shopping and entertainment environment.

Market Your Property More Efficently: By moving from static signs to digital signs, the marketing team saves time and money by uploading content easily from RoveIQ’s content management system. With hundreds of events happening at Avalon throughout the year, having the ability to update the screens with information has been a key to their successful big event turnouts.

Increase Transaction Time with Interactive Mapping and Wayfinding: Navigating Avalon's sprawling layout is now easier than ever, thanks to the kiosks' real-time mapping capabilities. Visitors can quickly locate stores, restaurants, and attractions, while also discovering new places and experiences within the center by using the RoveIQ interactive map that provides routing. Once the user is ready to go to the store, the user will scan a QR code at kiosk to take the interactive map with them on the go with web app.

Create a great, fun experience that leads to repeat visits: To add an element of fun, the digital kiosks include a built-in selfie app. Users take pictures at the kiosks and share them instantly, creating a social media buzz around their Avalon experience. Avalon’s marketing team has the ability to collect the emails and phone numbers to retarget their visitors. Looking for more? RoveIQ amplifies the experience with their augmented reality application. The application will display the person on the screen and alter their face with a variety of filters. During Halloween, a fake spider will craw around the user’s face on the digital screen. During the holiday shopping season, reindeer antlers and santa clause hats can be worn. The amount of smiles and laughing creates a unique guest experience that increases repeat visits to the property. Over 80,000 selfies are taken annually at the property.

Revenue Generation Through Advertising: The kiosks provide a platform for both on-site and third-party advertising, enabling Avalon to generate additional revenue streams. This flexibility opens the door for a wide variety of brands to engage with Avalon's diverse visitor base through targeted advertising content. RoveIQ’s automated Advertising Server fills the open ad spots and sells the space to generate revenue for the property.

Make Smarter Decisions for the Property with Data Insights and Analytics: Beyond the interactive features, these kiosks collect valuable usage data, helping Avalon’s management track visitor preferences, traffic flow, and frequently visited locations. This information allows both Avalon and its tenants to tailor their offerings and marketing strategies to better meet the needs of their guests.

Avalon scales their marketing efforts with RoveIQ’s content management system

In addition to the digital kiosks, Avalon has added interactive mapping to their website and smart phones. When an Avalon marketing manager updates the interactive property map, the update will be sent to the website’s map, the kiosk map, and the smartphone web map. This saves time and provides consistency across their digital marketing.

Digital wayfinding Web App made for Smartphones. Available on a web browser. No downloaded needed. Scan a QR code and begin to interact.

Interactive property map available for your website. 

Avalon’s continued success as a mixed-use destination highlights the importance of innovation and community focus in urban development, setting a high standard for similar projects nationwide. The combination of luxury, convenience, and connectivity ensures that Avalon remains a premier destination for both Alpharetta residents and those traveling to experience this exceptional property.

The successful deployment of these digital directories is the result of a collaborative effort between Avalon and RoveIQ, a leading provider of digital signage and interactive solutions. RoveIQ’s provides full service expertise for digital kiosks ranging from design, manufacturing, project management, installation, software development, and ongoing service. The successful partnership has led North American properties (now Jamestown) to scale digital kiosks across all of their lifestyle centers, offering a seamless blend of technology and convenience.

Need assistance with digital signage at your property? Visit RoveIQ.